The story of WX brand begins in 2018 and the founder is Lee Wen Xin. In 2018, Wen Xin was a fresh graduate student and she was facing problems in searching for a job. She was very depressed and unhappy and her mother was worried about her. So, her mother makes a ice cream for her and try to make her happy as ice cream is the favorite dessert that can make her happy. The ice cream that is made by the hand of her mother always tastes so good. Suddenly, Wen Xin has an idea which is learn to make ice cream and start a business. After that, she spends 6 months to learn how to make ice cream from her mother and developed more flavors that taste very good. Her dream is to make an ice cream brand by using her own name. Finally, on 14 December 2018, she starts a business and named it WX ice cream brand but just a very small one which is a market stall. The stall was displayed in the Pasar Malam in Johor. Unexpected, the ice cream was so popular and it sold out every night. As more and more sales and started to have loyal customers, the first WX ice cream store has opened in Johor Bharu by 2019.

 

Since then, the business has started to expand significantly and continue to have more branches in the Johor area. Not only that, we started to sell products other than ice cream but also wafer ice cream and ice cream sandwiches. In December 2019, we have introduced more than 100 delicious and interesting ice cream flavors for our valued customers. Until now, we still continue to develop more fun and unexpected flavors to surprise our customers. In the next few years, we are going to expand our business in Malaysia and continue to provide our product to more and more people. From the age of one to two, we hope that we can know more and more new friends and together goes to the age of hundred. One day, we will be expanding our brand worldwide and made the name of Malaysia to be known by the world.